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Market Values

2017 Predictions

November 28, 2016 By Rick Jarvis

2017 already — sure got here fast, didn’t it?

It seems like only a few short months ago, we were under 2 feet of snow and wondering if we would ever be able to get our cars out of the driveway. But the snow did melt — and then it got hot (like REALLY hot) and then, there we were with short sleeves on for Thanksgiving.

untitled-design

Go figure.

But it was an interesting year on a lot of levels, not just weather. Anyone notice the little election thing that just happened? Who wants to go through that again??

This past politial season was the most contentious I remember — it was insane. And I am not sure we are going to see anything resembling normalcy coming out of DC for the forseeable future. Political affiliation aside, the next several years will look different than the past several for sure. I think we are all still trying to figure out what that means — stay tuned.

And while the national election was one we will all remember for quite some time, the local elections were also pretty interesting. Did you know we also had more turnover at City Hall than in any year prior? Hopefully, some new blood will help take us where we need to go, but that’s another post for another day.

So in 2017, What Do We Expect?

At One South, we spend a lot of time not just helping our clients transact real estate, but trying to help them understand the strategies behind their decisions. And in doing so, we need to be looking out over the horizon and making sense of the thousands of inputs that drive our marketplace — local and national economic conditions, pricing, inventory, interest rates, government regulation, devleopment momentum — just to name a few. Simply put, we feel it is our duty to stay in touch with the goings on that impact our market.

Last year, we published our predictions for 2016 to give our clients the insight they needed to make the best decisions during calendar 2016. We are proud of both how well they were received and more importantly, how accurate they were. So we decided to do it again.

This year, we elected to put out our thoughts in audio form (with some bullet point highlights) to make them a little quicker and easier to absorb.

Enjoy!


What are we expecting for pricing this year?

Cautiously optimistic with moderate gains, especially where inventory is constrained. Higher price points are probably less likely to see the same gains as lower price points.

  • Pricing is likely headed up, but not as fast. Inventory and interest rates will be the ultimate arbiter of pricing.
  • Resistance at higher price points in Richmond (we call these ‘Market Caps’ and you can read about them here)
  • Some other markets are showing some weakness (NY, SF) at the uber-upper price points

(To learn more about how to navigate the spring market, read this)


What is the forecast for mortgage interest rates?

Rates are already rising a bit, but any substantial inflation still seems a ways off. The global economy is still somewhat sluggish and Brexit’s impact will be long lasting as they untangle the UK from the EU. Ironically, Europe’s uncertainty is probably decent for the US in the short run as investors look for safety.

  • Uncertainty may be mistaken for inflation and part of the post-election bump in rates.
  • Shorter term mortgage products will emerge as alternatives to the 30 year mortgage we are used to seeing in the middle to upper 3’s.

A quick note — all bets are off if the new administration chooses to restucture their relationsip with Fannie Mae or Freddie Mac as some have suggested they might. If these two entities are fundamentally modifed, the entire housing landscape will change considerably.

(And here is a good primer on how interest rates are determined)


The current inventory situation…

Inventory is still an issue and has caused increasingly active spring markets. The distribution of sales has become more and more centerned around the early and late spring.

  • Inventory is still extremely tight, especially where new houses cannot be built
  • Where new homes can be built, inventory is more in balance
  • ‘Affordable’ is still lacking

The following graph shows the number of available homes for sale in any given month going back 10 years.

The number of available homes is off over 50% from its height in 2008/9.

Pretty crazy, isn’t it?

The following graph shows the number of houses ‘under contract’ during any given month going back 3 years.

From January to May, the number of homes under contract increases by 100% and then falls quickly once the summer hits. And each year the peak has increased.

You need to be prepared.


How will the political climate impact the industry?

I think we are all still guessing but most of the initial indicators are for a more ‘business-friendly’ mentality from DC.

  • Think of the new administration as more likely to repeal rather than add more regulation
  • Regulation tends to hurt the little guy and stifle competition
  • Expect a more ‘business-friendly’ environment

(Here is what we wrote about Dodd-Frank and the CFPB last year)


What is up in the world of new houses?

home building remains healthy for the most part, but higher priced new homes are not as strong as those in the middle and lower price points. Oh, and we need more affordable new homes.

  • A great deal of building on the rim
  • A lot of higher price points
  • Too little inventory at lower price points (And if you want to take a deep dive on Affordable Housing, here is an article for you…)

(for a little more on dealing with a new home builder, here are some of our thoughts)


How about new new projects within the city?

A lot of really good choice right now.

  • Huntt’s Row
  • 7 West
  • One Shiplock
  • The Tiber
  • Overlook
  • A2
  • Sugar Bottom


What to avoid doing as we head into 2017 ?

If you are entering the market for the first time in a while, it is not what you remember. The spring market is hyper-competitive.

  • Waiting too late to get started/not being prepared
  • Relying too heavily on Zillow
  • Relying on one data point/anecdotal evidence rather than looking at the big picture
  • Assuming that the fall market is similar to the spring one

(Here are some tips about how to use the sales data to your advantage)


Things to be cognizant of as we head into 2017?

Lots of development momentum in a lot of Richmond’s areas. Scott’s Addition is on fire and Manchester is poised to become its own city.

  • Repeal versus new processes
  • Broad Street has never been healthier
  • Scotts Addition
  • Ballpark
  • Manchester

(For more on some of the things we think are important in the future of Richmond, read this…)


Thanks for reading and if you have any other questions, please let us know and we will be more than happy to answer them!

Good luck to all in 2017 and if we can help in any way, reach out to us.

Sarah, Rick Jarvis, and Team

Winning in the Spring Market

November 7, 2016 By Rick Jarvis

Just so you know — its coming — and it is not going to be pretty.

‘And what, exactly, are you referring to?’ you may ask.

I am referring to the spring market — and if you are planning to buy a home this spring, you need to get prepared to be a part of what is going to be a likely unpleasant experience.

Are you prepared?
Are you prepared?

Wait, what?!? Buying a house is supposed to be wonderful and satisfying and amazing and fulfilling! It is where are going to raise our family and put down roots. We are going to have a green yard and a white picket fence and the birds will chirp, the flowers will bloom, music will play, and we will skip through the front door to our dream house and make our entire family dinner on holidays and have friends over for barbecues! And we will get a 3% mortgage and build equity and experience the American Dream! What are you talking about?!?

Sorry to burst your bubble, but that is not the case.

Buying a home should be all of the things mentioned above, and more. And it still can be — if you know what you are doing. But if your expectation that you, as the buyer, are in charge, then you will be sorely mistaken.

Warning that this is a bit of a long post, but an important one. Just know that buying a home in the spring market — for the best price and best terms — is not a 3 paragraph article.

The Concept of Market Balance

Seller's know it is a seller's market -- expect them to act like it.

Generally speaking, markets can either be ‘Buyer’s Markets’ or ‘Seller’s Markets,’ depending on which side market conditions favor. As the names would suggest, a buyer’s market is when there are more sellers than buyers and the buyer’s get to dictate terms. And as you can imagine, the converse could also be true.

Many different metrics exist to measure market balance — but the number one measurement to determine who has the power is inventory. Real estate inventory is measured in months of supply, which tells us that if no new homes were to come to the market, how long would there be an available supply of homes to buy.

Inventory is computed using two factors — the number of available houses and the rate at which they are being absorbed.

  • 1,000 homes for sale / 100 per month being absorbed = 10 month supply
  • 1,000 homes for sale / 200 homes per month being absorbed = 5 month supply
  • 500 homes for sale / 250 homes per month being absorbed = 2 month supply

The market is generally considered “balanced” when you have roughly 6 months of supply. Anything less is considered a sellers market and anything more is a buyers market.

Other metrics to consider include seller discounts, marketing times, and of course, pricing.

What do these charts tell you?

As you can see, inventory across the region is incredibly low. We entered a seller’s market in 2013 and it has only gotten more pronounced.

The discount sellers are willing to take to sell their home also ebbs and flows throughout the year — by sometimes as much as 3% or more.

And the difference in marketing times is striking, too. As the spring market accelerates, the times houses spend on the market decreases by a factor of 3.

You guessed it, we are in a pretty strong seller market.

Buying in a Seller’s Market

So I haven’t scared you off yet?

Great! Just remember that while difficult, buying a quality home in a seller’s market, especially when you are in an inventory constrained sub-market (the Fan and Museum Districts, Near West End, Bellevue come to mind), can be done if you know what are doing.

Lets talk about the best way to go about buying in what is an extremely strong seller’s market and come out of it with the house you want, at the best price achievable, and with your sanity still somewhat in tact.

Adjust Your Mindset

A cool head and an objective heart are keys to navigating the spring market.

What we tell our buyers when buying in a strong seller’s market is to adjust your expectations — on all fronts. Seller’s behave differently (ok, poorly) when they have the upper hand and you need to be able to deal with it. They respond late, don’t honor dates, refuse to make repairs or reasonable concessions and often times just act kind of jerky.

The need for objectivity in your actions is key. While house hunting is emotional, fight the urge to get angry when things don’t go your way. A house is an asset, nothing more. There are literally hundreds of thousands of them in our market and anywhere between 15,000 to 20,000 transfer in any given year. Don’t take it personally.

Any house that is worth owning is going to have multiple buyers seeking it and odds are, you need to understand that the likelihood of having to navigate a multiple offer situation is high.

Know Your Market

Right alongside of having the correct mindset in terms of importance is knowing the marketplace.

Looking online is not enough to really grasp where values are going to be this spring. You have to put your work in and get into houses. It takes time and it takes energy (both yours AND your agent’s) but without doing your homework, you will not be able to pull the trigger on the home when the opportunity presents itself.

And note that not all submarkets are created equally.

It is important to remember that the strength of individual markets may vary. Don’t assume that your friend’s experience in Midlothian will mirror yours in Jackson Ward. 23220’s inventory is far different than 23113 — so make sure to look at the fundamentals of the specific market you are buying into. Your agent should be able to use the propriety tools within MLS to help you assess your specific market’s balance.

Beware Comparable Sales

Buyer: ‘But the house down the street sold for $365,000 last fall. We want to offer $365,000.’
Agent: ‘That was last fall — this is this spring.’

All comparable sales are not created equally.

I often ask people if they drive their car looking in the rearview mirror. Their answer is invariably ‘no’ — yet the real estate market asks you to do exactly that. Values for houses are largely driven by what happened in the past.

It is unfortunate.

A past sale (comparable sale) is not a constant, it is simply one measurement of what market conditions were in a prior time period. A myriad of factors — the interest rate, inventory, absorption, buyer and seller motivation — all were inputs to the sale and likely differ from current conditions.

You can’t necessarily use last season’s values as the gospel when it comes to a fair offer price when the market is accelerating. It is best to pay particular attention to the listings under contract to get a sense of the spring pricing levels (you can read more about that here.)

Be Prepared, Move Fast and Offer High

All battles are won before they are fought -- Sun Tzu

Q: What is the best way to win a bidding war?
A: Don’t get into a bidding war.

The speed at which a good home in the spring gets shown and receives offers can be unnerving.

Waiting to go see the new listing until when it is ‘convenient’ eliminates the ability to buy it before anyone else has had the chance. When a new home hits the market that matches your parameters, stop what you are doing and GO SEE IT!

I have seen far too many people wait until the weekend and find themselves in a bidding war that could have been avoided had they gone in on the day it hit the market.

Winning with Terms

A contract is roughly 10 pages and only one is dedicated to price

Remember, a contract is made up of price AND terms (and we wrote an entire post about this very topic here).

While price matters, the remaining terms can matter a great deal, too. Understanding what the seller needs and using that to your advantage is key. As a matter of a fact, we wrote a post about using ‘currency’ to buy a home (you can read that one here) and it discusses using terms to strengthen an offer that cash cannot.

First and foremost, sellers crave certainty (at least the smart ones do) and offering a contract with as few contingencies as possible is a great way to win the deal when in competition. Waiving of appraisal clauses, capping inspection requests, and large down payments can go a long way in making your offer preferable over others.

Also know that offering flexible closing and/or possession dates can be extremely effective, especially when the seller needs to go find another home. If the seller needs you to close quickly, then be prepared to do so and if the seller needs to rent back for a week, be open to the idea. The more you make them jump through hoops for you, the less likely you are to win the deal.

Highest and Best

In most cases (not all, but most) when there are multiple offers and several are similar, the listing agent will call the agents of the 2 to 3 best offers and tell them ‘Highest and Best.’ This term generally implies that you have one chance to sweeten the offer (or stand pat) and the seller will choose the best one.

Just remember, when you are confronted with a call for ‘highest and best,’ this means you are probably close to having the winning bid — and that is a good thing. Sometimes a small price adjustment and tweaking some terms might do the trick.

But often times, the call for ‘highest and best’ means you might have to use the …

Escalator Clause

Escalator clauses need to be thought through carefully

Ok, so you went to see the new listing on day one — just like you were supposed to. When you were done, you immediately walked down the street to the local coffee shop and wrote the contract. You offered full price, are willing close in 30 days, waived the appraisal clause, and agreed to absorb the first $5,000 in repairs discovered in an inspection. You also included a handwritten note to the sellers telling them how much you love the house and are going to care for it AND agreed to allow them to rent back for free for 30 days for a mere $100.

And guess what, they got 5 other offers besides yours. Really?!?

If you still want to win the home for the least amount possible, you probably need to employ an escalator clause. An escalator clause is used when a buyer’s final price is determined by the next highest offer. Generally speaking, an escalator clause will declare that a buyer is willing to pay $X for the house but if another offer is higher, then the escalator will exceed the next best offer by $Y amount with a cap of $Z, regardless of the next best offer.

When you introduce that many new variables into the equation, the possibilities increase exponentially. Just know that each situation is unique and there is not a single winning strategy. Using the escalator clause properly is a practiced art and when used correctly allows the buyer to purchase the property for the lowest price possible, given the competition.

And while we would love to go into our strategies behind the use of the clause, we don’t want to give away our secrets as we might be using them to help you win a deal this spring …

You Don’t Always Know

If you give it your best shot and lose, so be it. Someone just wanted it more than you did.

The most unnerving part of the entire multiple offer scenario is operating in the dark. In any competitive situation, you really are making educated guesses in an information vacuum.

Most times, you don’t know what the other offers are (unless you win and are using an escalator clause and get to see the next highest offer.) Sometimes the listing agent will tell you (in hope of driving the price higher), but most of the times you are trying to extrapolate as much information as you can and use whatever nuggets of intel you can garner to help construct an offer.

Sorry, it is just the way it is — but the key takeaway is that so is everyone else.

I have seen clients offer on a home, lose the bid, and get mad at the agent. While I understand the frustration in a loss (especially if the buyer has lost multiple times), it is rarely the agent’s fault. If another bidder wants to win, they will.

Remember, your agent does not control the other offers made and does not control the seller’s motivation for accepting the offer they choose. All you can do is make the offer you are comfortable with and let the chips fall where they may.

Use a Reputable Lender

A reputable and experienced lender is a huge part of winning offers.

So you up your deposit, offer more than full price, AND include an escalator clause. As a part of the offer, you include your pre-qualification letter through LoanCo.com, the Internet’s #1 Lender of Residential Mortgages. The sellers take the other offer.

I cannot stress this enough — using Lending Tree, USAA, Quicken Loans, or any other online lender will lose you the deal almost every time. Similarly, using your college roommate’s friend from Baltimore to do your loan is also a terrible idea (and no, their rates are not cheaper. Despite what they advertise, they are not — especially once you miss a closing date — but that is another post for another day.)

Any decent agent will tell you that the use of an online or out of market lender is a recipe to lose the deal. Agents all know the local lenders and they know us — when they screw up it hurts their business and damages their reputation. When we see an online or non-local lender, we know that no one in the deal, buyer, seller, or agent has any sway or influence and when the issues arise, there is no recourse.

If you want to win, shop for you mortgage locally.

Summary

Yes, this is a long post — but buying a home in the high velocity market is, in itself, a complicated process. Frankly, it is a nuanced and subtle skill that few agents truly understand.

Much in the same way that the tools don’t make the carpenter — a license does not make an agent. Choose an agent who understands the strategy of winning offers in the hyper-competitive environment. An agent with a record of helping clients not only securing the home the seek, but doing so at the best price DESPITE the competitive landscape is worth their weight in gold.

Use their experience to help you navigate the complex set of decisions that drive winning in the spring market.

Market Caps

October 26, 2016 By Rick Jarvis

marketcaps‘Too big for the street.’
‘Overbuilding.’
‘The white elephant.’

All of these terms are a way of describing a home that somehow is out of place from a value perspective. Perhaps it is too nice or perhaps too big — but the home exceeds what the market would be willing to pay for it based on its location.

What is a Market Cap?

Imagine a neighborhood of modest vinyl sided 2,000 SF two story homes with 1 car garages whose average sales price is $300,000. And then imagine you see a 4,000 SF 5 bedroom home, made of brick, with exotic hard wood floors, central vacuum, pool and hot tub and a 3 car garage sitting right in the middle. Do you think that the brick home will sell for $600,000? I doubt it.

A market cap is nothing more than a price above which people are unwilling to pay in a certain area — regardless of how good the deal may appear or how many features the home may have. Generally, the egregious violations of the market cap concept are relatively easy to spot — as in the example above.

But finding market caps can become far more difficult when you are looking at infill opportunities or substantial renovations.

How Do You Find a Cap?

Finding market caps is as much art as it is science, but if you know how to look, spotting caps can become relatively easy.

The Multiple Listing Service (MLS) tracks all sorts of statistics — from home size, age, features and materials to a tremendous amount of data about geography, prices and marketing times — and we can use the data to look for radical changes in behavior.

Take a look at the chart below — when you plot the marketing times for houses against the % of asking price that sellers receive in the Lee Davis High School District, you see radical changes in buyer behavior above $500,000. Both marketing times spike and % of ask plummet — effectively saying that the market is substantially less willing to pay more than $500,000 to live in this area of town. And when you creep above $600k, the resistance is even more pronounced.

 

Lets compare Lee Davis to Midlothian High School — you see a gradual softening in demand become far more pronounced in the middle $500’s.

And finally, to Deep Run High School — you see pretty consistent demand until you reach the $700k mark — at which point demand begins to soften.

 

As you can see, geography influences caps. Each area has a price above which buyers are hesitant to pay and it can be found by looking for sharp departures in market behavior.

Why Do Caps Matter?

Using the examples above —

  • Would I buy a home for $800k in the Lee Davis HS District? Not if I knew I might need to sell it quickly or in the near future.
  • Would I feel comfortable with spending $200,000 on a renovation on home in Salisbury (Midlothian) that I bought for $400,000? Probably …
  • If I were a builder, would I build 10 new $1M speculative homes in the Deep Run HS District? Nope.

At the end of the day, we all need to be cognizant of where caps exist, if for no other reason than to protect our investment. Just because the home will appraise or just because the ‘per foot’ value seems to be in line does not mean the market will agree when it comes time to put the For Sale sign in the front yard.

Be aware.

I am a Housing Critic

September 13, 2016 By Rick Jarvis

screen-shot-2016-09-13-at-11-42-34-am

I am a housing critic.

I go into houses each and every day and I am asked to pass my opinion. I am asked about colors and layouts and light and quality and location and fences and appliances and utilities and fireplaces and flooring and ceiling heights and roofing and basements and — well you get the picture.

We all have opinions about housing — each of us. Buyers, sellers, agents, appraisers, Zillow, the assessors office, decorators, inspectors and the stereotypical nosy neighbors. And you know what else? They all have value, if you understand what each opinion means.

Here are some lessons to help you navigate this critic-based industry.

Listen to the Topic, Not the Tone

Phil Sims, former Super Bowl winning QB (and MVP of the Super Bowl) used to talk about how his coach, Bill Parcells used to deliver his critiques in a manner that ranged between humbling (on a good day) and downright humiliating the rest of the time. Sims said that once he learned to listen to the message that his coach was delivering not the way in which is was delivered, he became a much better player.

We tend to take things personally and hear an insult when we should be hearing a suggestion

I think everyone in the process — agents, buyers, sellers — we tend to take things personally and hear an insult when we should be learning a lesson. When a buyer does not like a house because of a particular feature or characteristic and delivers what was intended to be constructive criticism, more often than not, the seller feels rejected, hurt or otherwise offended and loses the ability to draw any lesson from the message.

Learning to listen to these criticisms at their most basic level allows you to glean important information about market preferences and not become bogged down in the tone of the message.

Qualify the Criticism

Some criticism can be incredibly useful while some can be ignored completely — knowing how to tell the difference is key. And it is the agent’s job to figure out how much importance to attach to the message.

Unqualified criticism carries little value.

Imagine yourself as a seller of a small townhome on a crowded city block and you receive criticism from a buyer who is from out of town, on their first day out and is looking at townhomes, land in the country, a new homes on a cul-de-sac in suburbia — how much credence should you give the criticism? On the other hand, how seriously should you take the criticism from a buyer who looked at 5 townhomes in your neighborhood and bought the one down the street?

Unqualified criticism carries little value. Qualifying the criticism allows us to either gain insightful knowledge about the market we are competing in or brush off a message that may have otherwise caused us anxiety.

‘One is Data Point, Two is a Trend’

You hear this statement uttered quite often at One South, especially when it comes to seller feedback. At its core, it means ‘be patient and don’t overreact.’

You can’t please everyone and you would be wasting your time and money to try — not everyone who comes through your home is going to love it. That being said, if you begin to notice trends in complaints (3 people think the yard it too small and the kitchen is too far from the great room), you would be remiss to continue to ignore them.

Pay attention to what people are saying — if you hear a critique once, it’s likely just a personal preference that may not reflect the market expectations as a whole. But if you start to hear the same critique come up showing after showing, it’s probably in your best interest to go ahead and fix the problem or adjust the price accordingly.

Price is the Ultimate Criticism

Non-specific negative feedback, for me, is the worst type of feedback to receive. When you receive criticism that is obviously negative but doesn’t point to an issue (or issues), it makes it hard to develop a strategy. That said, even nebulous or vague feedback can have value, too.

Listen to when feedback begins to change in tone from openly negative to balanced

Price drives buyer expectations, and buyer expectations have the biggest influence on the types of criticism you may receive regarding your home. If your home is grossly overpriced, criticism will be largely negative because individuals have come in with an expectation that reflects a price higher than what you have delivered. On the other hand, if your home delivers above and beyond what buyers expect at its listing price, you may hear nothing but rave reviews and high levels of interest and intrigue. The key is finding the spot in the middle – where your price matches what the market demands in terms of features, size, location, etc. Paying close attention to the tone of the criticism you receive will give you great insight into the quality of your home matches (or does not match) with price at which you are offering it.

The lesson (and this is especially important when you drop price) — listen to when the feedback begins to change in tone from openly negative to balanced. Remember, you want some criticism (otherwise you probably have under-priced the home!), but a fair balance of of positive and negative comments — the kind of balanced feedback that suggests your home is priced well and can be competitive in the market.

Summary

Despite the fact that housing, like stocks, bonds, mutual funds, rare automobiles or foreign currency, is just an asset, it is a personal one and the criticism we receive on housing somehow seems to carry more bite to our egos when it is rejected — it shouldn’t.

We try to tell our clients that their homes are worth what the market says they are worth, not what the owners say, nor the agents say, nor Zillow, nor the appraiser. The market is never kind, but it is always correct, and will tell you everything you need to know if you are willing to listen. That said, it is amazing the number of people who choose to hear feedback, but draw the incorrect conclusion from the message.

Remember, be objective, don’t take it personally, and pay attention to trends. If you can do those things, the criticism you receive will be constructive and you will maximize the value of your home.

Deal Killers

March 27, 2016 By Rick Jarvis

Client: ‘Sorry, the _________ is a deal killer.’
Agent: ‘Yep, we could tell.’

As agents, we have all seen it before; a client walks into the front door of a home and simply refuses to engage. You can see it in their body language — there is no way your client is buying the home. And even more frustrating, you know that the home suits their needs well and it deserves serious consideration.

Do you what else? There is absolutely nothing that you can say or do to change their minds.

Something about the way the home was presented killed the deal.

What is a Deal Killer?

Now when I say ‘killing deals,’ what I am really saying is a home will have to be discounted well below its market value to sell it. If the correct buyer walks through your home and does not buy it because of a fixable issue, then you have cost yourself money unnecessarily.

The math is simple — if the discount you have to take to get the home sold is greater than the cost to cure the issue, then fix the issue — otherwise you are engaging in a deal killing activity. Don’t do it.

Remember, buyers don’t really want to do work harder than they have to and they generally have difficulty imagining anything other than what is readily apparent. If you, as a seller, feel that the people who are walking through your house will see its potential or that they will look beyond the flaws, you will end up selling for less than you should.

Here are some of the most common errors that sellers make:

Smells

Not everyone is a dog lover. Sorry ...
Not everyone is a dog lover. Sorry …

I am not saying you have to bake cookies before every showing, but please, spend as much time on the olfactory as you do on the visual.

Smells such as wet dog, litter box, pile of shoes, damp basement and chain smoker are the most common offenders — but the unidentified ‘what-the-heck-is-that-smell’ which hits you the minute you walk in can kill a deal as quick as anything.

People cannot get over any strange odor and no matter what you say as an agent, will assume that the smell that greets them in the foyer will never go away … it is impossible to convince anyone otherwise.

If you think you have a smell, call your mother (she can smell anything,) neighbor or best (or worst) friend and ask them to come over and take a big deep whiff. Get their opinion as other people will smell things you don’t. If they mention anything at all, figure out what it is and get rid of it.

And for goodness sake, don’t cook pungent foods an hour before a showing. Show me a stinky home and I will show you one that trades as a disproportionate discount to where it should.

Pets

When someone is looking at your home, they don’t want to be there with your pets … sorry.

This is no exaggeration, I once showed a home where the owners kept a crow in a birdcage. The bird was furious and let us know in no uncertain terms.
This is no exaggeration — I once showed a home where the owners kept a crow in a birdcage. The bird was furious and let us know in no uncertain terms. It was wholly unnerving.

 

I know Fido is a big ball of love and just wants to say hello, but please, get him out of the home. And by out of the home, I don’t mean in a crate, in the guest bedroom, in the garage, in the back yard or behind a baby gate … I mean out of the home. As long as the pet is there, your potential buyers are unable to fully explore the property.

Listen, no one wants to see any animal in a crate and at the same time, no one wants to be licked, followed, sniffed or otherwise engaged by your pet when they are trying to look at your home. One, it is a distraction and two, it can also be a liability. You think you know your pet but in reality, pets don’t always react to strangers the way you think they will. Please make the necessary arrangements.

And worst of all, no agent wants to notice the ‘Please Don’t Let the Cat Out’ sign just as a streak of orange fur goes flying by your leg as you walk in the front door …

The Dirty ‘____’

The aforementioned smells go hand-in-hand with the (lack of) cleanliness discussion and ‘we will have it spotless by closing,’ is not an acceptable strategy.

Dirty carpet, crusty vents, dusty corners, smudgy windows, a messy garage, disorganized closets, a jam packed shed … all are giving the buyer clues that the maintenance history of the home has been less than stellar.

  • If your carpet is 10+ years old and stained, just go ahead replace it. No amount of shampooing will work.
  • If your garage is filled with decades of stuff, hire a dude with a pickup truck to clean it out and take the junk away.
  • If you actually change your air filters, then make sure to clean the return grates as well.
  • If your baseboard trim has an inch of dusty funk on it, wash it and touch up the paint.
  • If your hand railings are the color of your car’s tire, get out the Murphy’s Oil Soap and go to work.
  • If you cannot walk into your attic, get a ‘Pod’ and clean the attic out.
  • If you have to lean on the closet door to close it, then you might need to spend a little time cleaning that out, too.

And after you think you have cleaned everything in your home as well as humanly possible, hire cleaning crew to come in behind you and REALLY clean it. It is a great investment and will pay you back in spades.

Wallpaper

In 1997, my wife bought up a fixer-upper that had not been updated since 1958. We (naively) took on the chore of removing the wallpaper that covered probably 70% of the home. It is safe to say that I will N-E-V-E-R do that again.

I am sure it is beautiful, but odds are, the buyers dont want it.
I am sure it is beautiful wallpaper, but odds are, the buyers don’t want it and are scared of the effort to take it down.

The people who installed the wallpaper must have used a military grade adhesive that DuPont created in their secret underground test lab … nothing we tried would break the bond. It took us several weeks (not days) to get it all down and we did so much damage to the underlying sheet rock, we would have been better off to just rip the walls down on Day 1. Oh well, lesson learned.

So when I look in MLS and see homes covered in 1980’s wall paper, I get a nervous tic and immediately scroll to the next home. And while not everyone feels the same way, most do, and will avoid any home with more than one room of wallpaper.

Seller Present

You know your home is being shown at 2 p.m. so go ahead and get out before they get there.

Leave.
Don’t wait for them to get there.
Disappear.
Don’t try to show.
Don’t try to help.
Don’t cut the grass while they’re there.
Don’t walk over to the neighbor’s house and hang out.
Don’t sit outside on your porch and read a book.
Don’t be there.
Don’t drive by and check on the showing.
Don’t be there when they leave and ask them what they thought.

Get out, get away and disappear.

I don’t care that you wrote the Sales Training Manual for IBM and taught Zig Ziglar, Tony Robbins and Mark McCormack everything they know, you are not the correct person to sell your own home. Get far away from your house when it is being shown. Your presence, or even your perceived presence, is preventing the buyer from feeling comfortable and costing you money.

People aren’t buying a house, they are buying a home. They are not buying a thing, they are buying a feeling. If you are there (or even if they buyer feels like you are,) then the home is still your home and the buyer will not feel as if it can ever be their home.

Which leads to …

Personal Items

Please, please, please, please de-personalize your home. Do not make it sterile and austere, but don’t make it so ‘you’ that it can never be ‘them.’

Too many photos, too many personal effects, controversial art, political statements, shrines to loved ones past and present and/or anything that draws attention away from, in lieu of complimenting, the home — should be minimized, if not removed. You never know who is coming to view your home and you have no idea of their political affiliations, religious preferences, personal beliefs, lifestyle choices or if their children are going to be viewing the home as well.

True Story – I once was previewing homes and had my 7 year old daughter with me (yes, it is what Realtors do with their kids.) The tour was going well until we walked into the living room only to find two full-sized anatomically correct ‘sculptures’ facing one another. While I can laugh about it now, at the time, it was not nearly as funny.

I agree that art is meant to spur thought and start conversation … just not while your home is on the market. You would be amazed at some of the suggestive (ok, pornographic) pieces of art or extremely revealing photographs and/or portraits I have seen while showing homes. And yes, I know you are proud of your ‘________ Party’ membership, but your buyer is a card carrying member of the other party and is now angrily talking about the presidential race and no longer paying any attention to your home … 

Again, people are trying to feel themselves in the home and the more difficult you make it, the less likely a buyer is to feel the way you want them to feel in your home.

Hard to Show

If you are going to put your home on the market, be prepared to show it a moment’s notice and be able to respond to a showing request promptly. And don’t get annoyed when buyer’s don’t give you enough notice. Everyone is busy and just trying to get through the day … don’t fault them for not giving you 48 hours notice.

4

When your listing agent gets a request to show, don’t take 3 hours to call or text them back and then ask if the buyers can come through in the afternoon instead of the morning. When an agent is trying to set up the showing on your home, it is at the buyer’s request for that particular time window and odds are, your home is part of a 3 – 4 home tour schedule that is geographically sequenced. Try to move the time and the buyer’s agent will say something like ‘we will get it next time.’ And you know what, there rarely is a next time.

Listen, sometimes you have a sick kid and sometimes you have guests in town, but even then, do your best to accommodate. I know that having your home on the market is a pain, but the pain of keeping your home in show ready condition for months is a far bigger pain than pricing it correctly, allowing appropriate access and selling it quickly … especially if you have kid’s practice schedules to keep up with and dogs that need to be removed from the home every time it is shown.

If you are going to sell your home, make it easy to show.

Summary

I get it — selling your home is disruptive — so don’t prolong the agony. Do what you need to do to get it sold and get it sold quickly.

If you are going to go through the effort to put your home on the market and live through the interruptions and annoyances that accompany the process, then don’t make unnecessary mistakes that not only drive up the marketing time but drive down the price. Consult your agent and treat all of their advice with objective detachment. The suggestions made are in an effort to increase your bottom line and decrease the effort required to get it sold.

 

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