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New Homes

Dollar Per Foot, a Critique

July 29, 2015 By Rick Jarvis

‘How much a foot?’
‘What is the per foot on that home?’
‘Feels like a lot per foot!’

‘Dollar per Foot‘ is probably the most used of the comparative statistics in the valuation of housing today. Every buyer references it at some point during the home buying process — as do most sellers. And so do Realtors, architects, appraisers, developers, builders and your local tax assessor.

And while we are all guilty of using $/SF at some point, we need to be extremely careful to make sure we are using it correctly.

Dollar Per Foot is (Unfortunately) the Main Comparison Metric

The name itself suggests that the measurement is the ratio of the price of the home relative to its size.

Stated differently, if you were to buy one square foot of the home, how much would it cost?

Untitled

 

But it isn’t quite that simple because the $/SF metric does not account for anything other than the FINISHED amount of square feet in the home relative to its price.

$/SF is measures the FINISHED space in the home and views all SF equally, including finished basements and 3rd floors

Do you what factors are not considered to be in the $/SF measurement?

  • garages
  • unfinished basements
  • oversized lots or extra lots
  • water frontage
  • fencing
  • screened porches
  • exterior hardscapes/landscaping
  • other outbuildings
  • roof decks
  • views
  • age of systems
  • poor floor plans
  • beds/baths

Do you know what else $/SF doesn’t adjust for?

  • finished 3rd floors are given the same credit as the first two levels
  • finished basements are give the same credit as the first two levels
  • finished bonus rooms or other finished rooms over garages or outbuildings

So as you can see, the $/SF is a metric with many flaws.

So is $/SF Worthless??

Far from it.

Citizen 6 in the Fan District
Do you think new homes built in decidedly modern aesthetic are accurate indicators of $/SF in Richmond’s Fan District?

$/SF can be a great measurement when the following conditions are met:

  • the homes being compared are similar in age
  • the homes being compared are on similar lot sizes
  • the homes being compared have the same amount of unfinished space
  • the homes being compared have similar materials

When you are comparing two homes in the same neighborhood, with similar characteristics, then using $/SF as a measurement is fine.

However, far too often, the $/SF is used far too broadly and without any consideration for the many factors that can skew the results. I cannot tell you the number of times I have heard a client say that Home A is a better $/SF than House B — and thus a better deal — without making any adjustments for a finished 3rd floor or far better lot.

Some Great $/SF Applications

One the best applications for $/SF is seeking the neighborhood highs and lows.

In every neighborhood, properties will trade in a range where no home’s value rises above or sinks below. Finding these data points can be extremely helpful when trying to establish pricing, especially when pricing unique properties.

MLS provides a function that will allow agents to quickly identify neighborhood value characteristics.
MLS provides a function that will allow agents to quickly identify neighborhood value characteristics.

The more narrowly the homes in the data are defined, the more valuable this feature becomes in establishing the limits for the values. Agents familiar with this feature will be able to help a buyer or seller understand where the subject property fits into the range of values.

Using $/SF as a Time Machine

In case you missed the memo, 2008 – 2012 was a rough stretch.

Almost every market was impacted — equities, banking, real estate, manufacturing, retail — no asset (and no individual) was spared its wrath. The financial crisis was a wholly unpleasant adjustment in values and real estate arguably led the way.

As we continue to put that ugly period further in the rear view mirror, many who made purchase decisions at or near the apex (2006/7) wonder if the 20-30% loss has recovered enough to now sell. Using $/SF as a measurement is one of the best ways to tell.

Untitled_3

 

As you can see from above, a yearly breakdown of $/SF vividly illustrates the relative health of different marketplaces. Using the same geographic data but changing the time periods measured is a fabulous application of $/SF and can lead to some great strategy decisions.

Using $/SF in Reverse

Often times, we recommend to our clients to look for HIGH $/SF to find underpriced housing.

Wait … what??

In certain cases, $/SF values considered higher than the neighborhood averages may indicate that the improvements on a piece of property are low and might be a good spot for an addition or lot split. Having a situation where the value of the land is at or near the value of the improvements often times means opportunity for the shrewd investor.

Many of the close in neighborhoods of the 1920-1940's have many homes with extra lots suitable for building as part of the sale
The remarks in this listing from 2005 references an extra lot.  Note the dimensions in the Legal Description and the actual Lot Dimensions to see that they were combined at some point.

As an example, decades ago, it was a fairly common practice for an owner to purchase the adjacent lot to give their home extra privacy. Over the ensuing decades, these unimproved lots were often merged with the improved ones and simply sold as a package. As pressure to create more housing closer to the city center continues to increase, a growing number of builders are looking for infill lots and will pay a premium for the opportunity to build a home upon them.

Similarly, it is fairly common to see a small ranch or colonial-styled home nestled in amongst larger homes, especially in the neighborhoods of the 1930’s to 1960’s. If market values within the neighborhood exceed the cost of construction by a wide enough margin, these undersized homes present opportunities to add space to the home and create value.

Knowing how to set search parameters in MLS to identify possible opportunities for the contractor/developer/flipper can be of great service to the investment-oriented client. Mastering this application of $/SF will help an agent identify these ‘value-add’ scenarios and create both loyal clients and repetitive income streams.

Condos and $/SF

The Vistas includes TV and phone in the dues. Few projects include this expense.
The Vistas includes TV and phone in the dues. Few projects include this expense.

In case you haven’t noticed, condos tend to trade a higher $/SF than single family homes. Far more often than not, the $/SF for a condo in the city of Richmond is anywhere from $5 to $20 higher than comparable single family.

Likewise, the $/SF for condos can vary wildly not only from project to project, but often times within the same building.

Why is this?

  • Condos compute square footage differently. They generally measure floor space while single family measures from the outside of the walls — thus condo $/SF tend to be higher than single family homes.
  • Condos tend to be more valuable on the upper floors or where the views are best. A condo on the 2nd floor looking at the parking deck should have a different price than a 10th floor condo looking at the River
  • Condo A might include more in the dues than Condo B and thus trade a premium.
  • Larger condo units sometimes include more parking than smaller condos — even in the same building.

So when applying the $/SF measurement to the condo market, you really need to makes sure the external factors influencing values are taken into consideration before any decisions are made.

Summary

Beware of the overuse of the $/SF metric as many sound decisions have been undermined by the misuse of the statistic.

As we continue to speed towards the era where more and more data is more and more available, we need to remember that access and analytics are two different things. The creation of new and complicated statistics is easier than ever before, but it does not necessarily mean they are relevant, accurate or applied correctly.

At the end of the day, the $/SF statistic is one of many and tells only one piece of the overall story. Make sure to understand its application and relevance before you make your decision.

How to Execute a Simultaneous Sale/Buy

July 3, 2015 By Rick Jarvis

So you want to buy a new home, eh? Great! We can help.
But you have a house to sell, too. Great! We can also help with that.
But you can’t buy the new home until you sell the existing one. Got it.
And you don’t want to settle for a new home that you don’t absolutely love. No sweat.
And you don’t want to move twice. Understood.
And you don’t have to move so if you don’t get what you want, you can just stay put. Noted.

buy and sellSelling and Buying at the Same Time

We hear these statements all of the time … and trust us, we really do understand.

As the market rebuilds itself and more and more people are getting back to a position where the value of their homes has recovered, we hear the aforementioned wishes more and more. But correctly executing the sale/buy transaction is harder than it sounds … and it is about to get harder. Likewise, one person’s best way might not be another’s best way. This is not a ‘one size fits all’ type of transaction.

Let’s look at what to consider.

Everyone is Different

First and foremost — no simple answer exists.

Everyone has a different view of financial risk, and thus, no one solution exists ...

If anyone has a single ironclad way of handling this scenario, I have yet to meet them. Not only is each situation unique, but everyone has a different view of financial risk. What may feel comfortable to one buyer may feel unnerving to another. The possible combination of factors – price, income, equity, interest rates, timing, distance (and many more) – makes recommending a single ‘step by step’ pathway both irresponsible and short-sighted.

At the end of the day, you need to consider many factors. By understanding the concepts and their risk/impact, you will give yourself a framework to help discover YOUR best path.

A Framework for Understanding

Remember, it is a portfolio decision, involving a buy AND a sale ...
First and foremost, you need to realize you are making a portfolio decision. The sale of a home and subsequent purchase of another is nothing more than rebalancing your overall financial picture, at least as it relates to housing, and decisions made on one side impact the other. These two seemingly independent events need to be considered in conjunction with one another and should not be separated. Many people want to look at the two transactions as independent of one another, but they are not.

Unless you are moving from one market to a completely different one or selling and moving into a long term rental, replacing one asset with another simultaneously means similar market conditions on both sides (with some exceptions, obviously.) If it is a seller’s market when you sell, it is when you buy. The reverse is also true. Don’t expect otherwise.


Months of Inventory – Richmond Region

For more information about market conditions, check out our STATS page


Pick a Side

One side of the transaction is more important than the other ...
That said, you have to recognize that one side of the transaction is more important than the other.

Typically, when trading up from the starter home to the 5 bedroom home that will take you through the next 20 years, the home you are buying is more important than the one you are selling.

Act accordingly.

Timing is Everything

The sale/buy is about precise timing.

A properly executed sale/buy means the execution of many complex things all at once – closing, funding the mortgages, payoffs, wire transfers and movers (to name a few.) Make sure your team (Realtor, lender, attorney) is not only experienced, but experienced in working with one another.

A missed date in a sale/buy can get incredibly expensive extremely quickly and guess what – you are the one who carries that risk.

Contingent? First Right?

Sellers in accelerating markets hate both ‘Contingent Contracts’ and contracts with a ‘Right of First Refusal.’  Being either a contingent buyer or first right buyer in most cases, means overpaying, and is a poor strategy.

More on this later.

Liquidity is Power

Many financial advisors have scared their clients by not understanding the housing implications of their advice ...
Liquid assets are your friend. 401k, stock accounts, home equity loans, other retirement funds … all of these have value either as collateral for a loan or in their ability to be turned into cash.

Make sure you fully understand the impact of accessing these assets (taxes, penalties, borrowing rates, vesting) before blindly refusing to use them. It should also be noted that many a financial advisor has scared clients by not understanding the housing implications of their advice. Asking your financial advisor is prudent, but filter that advice they give you.

Use Your Math Skills

Furthermore — remember it is a math problem.

Don't try to save $1,000 on one side to cost yourself $3,000 on the other side ...
Often, we hear clients say ‘well its too expensive to borrow against my 401k’ when in actuality, the cost of accessing assets like the 401k is far cheaper than the alternatives. Don’t try to save $1,000 dollars on one side and cost yourself $3,000 somewhere else. If liquidating a stock position makes you a stronger buyer, seriously consider it.

Use Your Strength

Likewise, the more strength you have as a buyer, the better deal you can drive.

Remember that an offer is a combination of price AND terms. Being a good buyer is more than just price. Down payments, closing dates, inspection, appraisal and sale contingencies are all part of the contract and can make your offer more attractive than someone else’s in a competitive offer situation. The better the home you are buying, the more offers it will generate.

Vet Your Lender

A good lender is a must.

The use of a non-local lender always costs more in the long run ...
If you use an internet lender or some other lender tied to your stock portfolio, money market account or insurance carrier, prepare to have a miserable and expensive experience. I cannot state this loudly enough – the use of a non-local lender will cost you substantially more in the long run. Do not worry about how great their incentives are to get you to use them, don’t do it. Nothing they can offer you will make up for the expense of missing the closing date on a simultaneous transaction. If you are talking to one now, hang up the phone, close your internet browser and step away. Non-Local lenders never ever ever work out. Never. Ever. Never. And, once again,  you are the one who loses, not them. If you take nothing else from this post, remember this point … please.

Penny Wise and Pound Foolish

Beware the tendency to be ‘Penny Wise and Pound Foolish.’

Many times I have seen a seller (who is under contract to buy) make a dangerous decision about an minor inspection item and put their own sale at risk. Buyers are still skittish and being too aggressive on a small item, regardless of how right you may be, means losing big in the end. If you have removed your own contingencies and spent money with your lender, inspectors, insurance broker and appraiser, losing the contract on your house over a small inspection item will feel incredibly foolish in hindsight. Be extremely careful about everything you do that can give your buyer an out when trying to execute the simultaneous transaction.

Do Your Homework BEFORE it is Due

Speed is critical, and so is market knowledge.

Do your homework, get prepared and rehearse!
Minimizing the time between when you find the perfect house, get it under contract and have yours on the market minimizes your risk. Knowing the market means immediately recognizing a good deal and being prepared to act gives you the greatest chance for success. Do your homework, get prepared and rehearse.

  • Keep your home ‘show ready,’ even if not on the market
  • Get pre-approved, not just pre-qualified, and keep it updated
  • Have the ability to go see a newly listed home within 24 hours
  • Be ready to pull the trigger and negotiate quickly
  • Have your team ready and understand the costs

Expect Competition

Expect the best listings to have multiple offers and prepare accordingly ...
In a market starved for inventory, your value as a buyer is far less.

Don’t expect the new listing in the perfect neighborhood to negotiate price much (if any) and don’t be surprised if there are multiple offers. As a matter of a fact, expect the best listings to have multiple offers and prepare accordingly. And the more you lallygag with making an offer, the more competitive offers will magically appear.

Wait or Act?  You Decide …

Waiting makes ‘Trading Up’ more expensive. The long term prognosis for both interest rates and home pricing is heading up. If you are moving up, then waiting until the home you are selling appreciates some more (probably) means buying a more expensive home at a higher interest rate. Yes, your $200,000 home might go up by 5%, but so did the $500,000 home you want to buy. Do the math.

Get Housed Right!

Do not discount the cost of being ‘Housed Incorrectly.’

If a recent job change has created a 90 minute commute or a change in familial status means you have too much (or too little) space, it causes stress. The impact being in a house that no longer fits is not without actual cost or mental/emotional cost. The creation of unnecessary stress and expense is unwise.

Accept the Idea of Moving Twice

Be prepared to move twice.

No one wants to hear this but know that making a decision about your next 10 to 20 years is worth a short term rental or week in a hotel. No one makes their best decision when they are under pressure. Removing the ‘I refuse to move twice’ condition from decision means more and better options as well as a stronger bargaining position. Buying a home that does not fully fit so you didn’t have to move twice means going through the process again … how big of a pain would that be?  Not only would be a big pain, it would be an expensive one, too. If moving twice gets it right, do it.

The Sale/Buy is Harder than Ever!

Similarly, the ability to execute a simultaneous buy/sale is about to change and may force you to move twice.

The implementation of the CFPB’s mandated new closing protocol will occur in late 2015 and change how closings are handled. Many of the changes create timing issues that are going to impact the ability to close consecutive transactions. The old way is no more and the protections that are now built in on the buyer’s behalf takes away about half of the flexibility to correctly execute the simultaneous buy/sell. For sell/buys using highly leveraged mortgages, or closings where multiple people are executing simultaneous buy/sells (think of a long line of dominos,) it will be even harder.

Plan B

Have a backup plan in place.

Do you want the know the best way to lose big in a negotiation? Have no alternative, that’s how. Playing chicken with a lender, mover or builder gets awfully difficult when you have no backup. And know that the your lender, mover and/or builder plays the negotiation game every day … you might play it once every decade. They are better at it than you are.

The Use of Contingent and First Right Contracts

Above, we referenced the ‘Contingent Contract’ and ‘Right of First Refusal’ (ROFL) contracts. In theory, they make perfect sense.  In reality, they don’t get you what you want. Contingent contracts and ROFR rarely work.

First, a contingent contract effectively says to the seller – ‘I will buy your home when I sell mine.’ The seller takes their home off of the market and waits for the buyer’s home to sell. We very rarely recommend for our sellers to accept a contingent contract.  If we do, it is only with draconian constraints and penalties for non-performance by the purchaser. The idea of taking a salable home off of the market during the spring season is colossally stupid and thus, it should not be done without proper protection.

In a ROFL, the buyer effectively says to the seller – ‘I will buy your home when I sell mine, but you can still market the property. If someone else brings you a contract, then I will either figure out a way to buy it or step aside and let the next group buy it.’ Only in the rarest of scenarios do we recommend for a seller to accept a ROFR.

When the market is stout, like it is now, these contracts are basically worthless. A seller is looking for someone without a contingency so they they can get on with their move. In order for you to convince the seller to accept a contingent contract, you pretty much have to overpay to get them to accept your contract.

Similarly, if you are in a ROFR or contingent situation, you have to price your home aggressively or risk losing the property you want to buy. So you end up overpaying for the purchase and underselling on the sale. That is just dumb.

Either way, the contingent contract or the ROFR, the buyer usually pays more and receives less … I am not sure why people try to use these techniques.

Conclusion

At the end of the day, we recommend figuring out how to buy without the use of the contingent contract or ROFL. In this market, these contract structure present risk greater than the reward in almost every case.

If you cannot buy without selling, we recommend selling first and strongly considering the dreaded concept of moving twice. The position of strength you will gain by doing so will far outweigh the short term nuisance. If you can figure out a way to make the timing work, then great, but a temporary move lets you shop from a far stronger position.

And lastly, if you want to move once, make sure you can act quickly and have a backup plan in place, just in case. Know that in doing so, you are limiting your options and placing additional risk in the transaction.  The coming changes to closing practices are going to muck up the system tremendously and create chaos.  The financial penalties to lenders will make them even more cautious than they are currently and the idle moving trucks in your driveway is not their primary concern when faced with up to a $1M PER DAY fine.

Understanding the inherent risk in this type of transaction is key and hopefully, this article has brought to light the difficulty and danger in correctly navigating the simultaneous buy/sell.

Understanding Mortgages

August 17, 2014 By Rick Jarvis

The power of compound interest...
The power of compound interest…

I once heard someone say (and I thought it brilliant) that when you decide to buy a house, you are not only buying a home, but you are also buying the money to buy the home.  What they were implying is that the price you pay for the money you borrow (the interest rate) will have a significant impact on much your financial life.

How Much Interest Did I Pay?  WHAT?!?!

Ok, a $300,000 loan at 5.5% over 30 years requires a payment of $1700/mo (before taxes and insurance) and over the course of the 30 years, you will have paid $317,000 in interest.  In effect, a 5.5% mortgage makes the amount of interest you pay for the money you borrow as expensive as the asset itself.  While interest rates dipped below 5% and stayed there for a considerable period of time, the sub 5% interest rate is historically more rare than Haley’s comet.  The impact of interest will become increasingly more impactful soon as a rate of 8.25% (where they were in 2000) will mean the interest you pay is actually 2x the amount you actually borrow …

American Finance

The majority of American finance is driven by the monthly payment.

Almost all of our bills arrive 12 times a year, from credit cards to utilities to cars to Netflix and thus, we think in terms of impact to our monthly finances.  We are a month to month society whose entire debt structure is driven by how much we can afford per month.  Ask your local lender for any type of loan and the first question will be about your monthly income…same for the local Chevy dealer.  With almost every loan driven by the monthly implication of the payment on monthly income, it is no wonder we think in terms of monthly payment.

So, lets take a look at what is REALLY going on inside of a mortgage and not just what the monthly payment is.

The 30 Year Mortgage

First, the 30 year fixed mortgage in the amount of $300,000 originated in January of 2000

  • $1,703/mo payment
  • $613,000 in total payments over the life of the loan
  • $313,000 in total interest paid over the life of the loan
  • Last payment due in December of 2029
  • After 5 years, the balance is still over $277,000
  • After 10 years, the balance is just over $240,000
  • After 15 years, the balance is just under $200,000

In 15 years, you have paid off just under 1/3 of your mortgage.

The 15 Year Mortgage

Now, lets explore  what happened if you chose a 15 year mortgage in lieu of a 30 year mortgage.
The 15 year mortgage was computed at 4.75%…15 year mortgages tend to trade at .75% less than 30 year mortgages:

  • $2,333 monthly payment
  • $420,000 in total payments over the life of the loan
  • $120,000 in total interest paid over the life of the loan
  • Last payment due in December of 2015
  • After 5 years, the balance is $204,000
  • After 10 years, the balance is $100,000
  • After 15 years, the balance is $0

How Do They Compare?

Consider these points:

  • The difference in payments over 15 years ($2,333-1,703 x 180 payments) is $113,000.
  • The savings in interest is $193,000 over the life of both loans ($313,000 – $120,000)
  • The debt is paid down by $200,000 in 15 years fewer ($200,000 vs $0)
  • The $113,000 you invested in your mortgage swings $393,000 in your favor in 15 years.

Stated differently, the ‘extra’ $603 per month you make in payments is really the same as being invested in an investment product whose PRE-Tax rate of return approaches 15%.  Additionally, the favorable tax treatment that real estate receives will increase the return by several points (depending on your tax rate).  A 15%+ rate of return on cash with little to no risk would make Warren Buffet sit up and take notice.

Amortization_Schedule_Calculator
Use ‘Loan Amortization Calculators’ to help your analysis of potential mortgage products.

Let me repeat…the difference between $2300/mo and 1700/mo is close to $400,000 in 15 years!  

So when you look at the impact of mortgage on your purchase, you see that the structure of your debt can make a HUGE impact on your net worth.

Personally, I get frustrated when I hear people talk about the monthly payment with little, if any, discussion about the impact on the actual debt.  Much of our collective indebtedness can easily be attributed to a lack of fundamental understanding of mortgage principles, by both the public and the lenders who provide the advice.

Choose Wisely

Am I saying that everyone should use 15 year mortgage products?  No.  I am saying to secure the maximum amount of debt with little to no understanding of its impact is foolish.  Many legitimate reasons exist to stretch your debt to the maximum…but many reasons not to also exist.  Question your strategy.

Conventional underwriting looks at your income relative to you payment and not to the actual debt amount.  Mortgage companies underwrite you more on how much debt you can reasonably service and not really at how much you can reasonably repay.  It is a huge difference.

The takeaway advice is this … spend as much time understanding the loan you seek as the house you buy.  Numerous mortgage calculators exist to help you better understand the impact of rate and term on mortgage interest – (List of Mortgage Calculators here)

Looking at homes online (or in person) is a lot more fun than poring over numbers, but securing a poorly structured mortgage is far more costly in the long run than even a poorly constructed home.

 

How the New Home Building Industry Actually Works

August 10, 2014 By Rick Jarvis

iStock_000034020680Small_jpgWe have talked at length about building a new home in a series of posts.

  • Things to Keep in Mind
  • How to Negotiate with a Builder
  • How to Value a New Home

In this post, we are going to talk about what is really happening when you decide you are going to build a home (or buy a new one) in Richmond.  First, we need to offer the following disclaimer – this post is full of generalizations and therefore, not applicable to all situations.  We fully recognize that all scenarios will not play out as we describe below…but far more will than will not.

Enjoy…

Reality One – Builders Don’t Love Buyer’s Agents

Builders operate in one of two ways (with regard to sales people) – they either employ a brokerage to represent them OR they hire their own sales people.  Regardless of whether or not they pay a salary to their employee or commission to their listing agent, they generally will pay their representative MORE if a buyer’s agent is not involved.

What does this mean?  It means that the builder has incentivized their sales team to try to eliminate the buyer’s agent.  What does that tell you?  Not all builders do this, but most do.
Why do builders do this?  Builders win when the consumer has less information and does not understand the process, values or their options.
How to defeat this practice?  Get a GOOD and EXPERIENCED buyer’s agent.  Every decent builder will have their site agent/representative try to register you…make sure you tell them you are working with a buyer’s agent.  Once the site agent knows you have an advocate, they will pester the agent (not you) for follow up and communication will be far more respectful.  It changes the tone of the conversation from ‘sales-y’ to ‘informational.’

Reality Two – The Model and the ‘Spec’ Will Tell You What You Need to Know

A nicely decorated model in a subdivision in Chesterfield...
A nicely decorated model in a subdivision in Chesterfield…the kitchen alone probably has $20,000 in upgrades over and above the base price.

Builders tend to fall into two buckets – those who build cheap vanilla boxes and those who build all-inclusive (more) expensive homes.  The vanilla box builder will offer a very low entry price, which is attractive, but you will quickly find that everything is an upgrade, and the inexpensive price is not as inexpensive as it seems.  (The SPEC home, or speculative home, is a home a builder is building without a buyer, in the hopes one will emerge prior to completion.)

How can you tell quickly?  Walk into the model home and then walk into a completed ‘SPEC’ home.  If you do not see the same floors, kitchens, backsplash and master baths, you will know you have walked into a situation where everything is an upgrade.
Why does it matter?  This is a builder who knows they will win the battle when they get you into their ‘Sales Center’ for your selection session.  The ‘selection coordinators’ who help you pick out all of your finishes are trained to upgrade you.  Upgrades of $100 here or $500 there don’t seem like a lot until you realize, by the end of the session, you have added 10% or more to the price of your home.   The vanilla box at $160/SF just jumped to $180/SF.
How to defeat this practice?  You can go to the sales center BEFORE you sign the contract and price the upgrades into the original contract.  You do not want to be doing math and feeling pressure while surrounded by the builder’s staff.  You will lose.  The fewer decisions you have to make on the builder’s turf, the better off you will be.

Reality Three – The Effective Life of Materials

The home was constructed by Lifestyle Builders in and sold in 2005.
The home was constructed by Lifestyle Builders  and sold in 2005.  It was located by using the MLS access to tax records.

Building codes generally govern how your home is constructed.  The improvements to municipal building codes (think – ‘increased regulation’) has helped remove shoddy work from the marketplace (not completely, but largely.)  And while instances of true shoddy construction practices have been reduced substantially, the use of subpar materials has not.  Almost all materials look good when they are new, but the durability is really what you need to vet, especially on the exterior.  The selection of materials is the primary way a builder can cut costs without the consumer having any real idea the practice has occurred.

Why does it matter?  The reasons are obvious…you want your home to last.  While no home is time proof and all homes require maintenance, siding beginning to fade in 2-3 years from closing is totally unacceptable. Needing to paint trim within 2-3 years means the painter used the least expensive paint they could and wood rot is imminent.
How do you defeat the practice?  Realtors have the ability to search for homes based on past owners, making it easy to identify homes built by builders which are 3, 5 or 10+ years old.  A quick trip to see a few houses at various ages will tell you a TON about the builder.

Reality Four (and this one is key) – A Buyer’s Agent is an Investment

Many buyers feel that if they do not use a buyer’s agent, the builder will automatically give them a 3% discount.  This belief is far from true.

In most cases, the TYPICAL compensation offered to a buyer’s agent for a newly constructed home is 2.5%.  Additionally, the listing agent (in most cases) will receive part (or sometimes ALL) of the commission which would have been paid to the buyer’s agent.  So, the net effect of forgoing the use of a buyer’s agent is at best 1 – 1.5%…and there is no guarantee that the builder will offer it to you!

Why does this matter?  Information matters and so does experience.  Having access to perfect information is worth its weight in gold and no matter how much Zillow and Trulia tout their services, their core information is 60-70% reliable (and that is being kind.)  Denying yourself access to information and advocacy for a POTENTIAL 1% discount seems foolish.  Having an agent who can not only provide you with the most accurate information, but also a deep pool of process and product knowledge, well exceeds the 1%.

How do you find a good Buyer’s Agent?

You already have…meet the One South team

 

 

 

Negotiating with Your Builder

August 9, 2014 By Rick Jarvis

Any successful builder is, by default, an extremely accomplished negotiator.  Show me a builder who is poor negotiator and I will show you an ex-builder.

iStock_000011757350Small_jpgBuilders spend most of their waking hours in a confrontational environment.  At almost every level of the building process, from lot prices to wood floor pricing to rezoning to salaries to commissions, negotiating is required.  Do anything all day every day, especially when your survival depends on it, and you will get better at it.  A builder who has been building for any period of time is adept in knowing not only where they stand in any given market, but how to defend their turf with well-honed negotiating skills.

It has been said that builders don’t really negotiate their prices, and while that may be true, it is not necessarily accurate.  In reality, they negotiate, just not in the ways that most people think.

Below are some things to keep in mind when entering into negotiations for a new home:

  • recognize your ‘type’ of builder and know they will fight hard to protect values, especially where they own multiple lots
  • builders secretly love ‘the change order’ despite what they say
  • seriously consider buying a ‘spec’
  • its business, nothing more

Builder Types

Builders tend to fall into two basic categories based on size (or sales volume) and each one will tend to negotiate differently.

Volume Builders (or ‘Track Builders’) sell hundreds of homes a year.  They are sophisticated organizations with many moving parts (often in multiple markets) and they behave more like Target and less like Bob’s Used Cars.  Volume Builders tend to offer packages or incentives to get homes sold (‘$20,000 in upgrades for all contracts prior to June 30′ or ”hardwood floors in the downstairs for all contract ratified by September 30’) and be less likely to negotiate significantly on any individual home.  Their willingness to cut price is driven by a formula and not by a gut feel.

Volume builders also tend to work off of a ‘base + upgrade’ pricing model as opposed to an ‘all-inclusive’ model.  They generally build large stripped down boxes inexpensively and then try to sell you every imaginable upgrade when you make your selections.  I have seen buyers walk out of selection sessions with 25% higher contract prices than when they walked in.  Beware.

A few additional notes – true Volume Builders are managed businesses with quarterly (or yearly) production and sales goals meaning they are typically more aggressive towards the end of a reporting period.  Since they buy lots in bulk, they need to protect values in their neighborhood and thus prefer to give upgrades in lieu of price concessions.  Volume builders also need efficiency to protect their margins so being able to close out a section and consolidate their crews has value to them.  Asking for upgrades, buying the last home in a section and/or towards the end of the quarter (or year) increases the likelihood of a slightly better deal.

The Custom Builder constructs fewer homes but at (hopefully) larger margins.  Generally speaking, they build better houses (although not always true) and operate at or above the average price ranges in any metro area.  They hate to be in competition with Volume Builders and will leave neighborhoods when the ‘volume guys’ show up.

Custom Builders do not keep a large stockpile of lots and thus less vested in keeping pricing high in a neighborhood.  This generally means they don’t really have a strong preference between price concessions or upgrade inclusions.  Since they tend to operate in the upper price points, they may have more room to move on price but still maintain a sufficient profit margin.  Don’t be afraid to probe a bit with the initial offer.

The Change Order

Builders say they hate change orders but in reality, many take it as an opportunity to renegotiate.  A change order is the method by which you and a builder amend the contract to allow for something not in the original contract (add a half bath, change the granite color, put a pedestrian door in the garage, etc.)

When you contract to build a home, the builder prices based on his costs today but delivers the product to you in the future.  The 6-12 months of construction time means the builder holds the risk of price increases for materials, labor and interest carry from for a significant period of time.  If material prices spike (and make no mistake, prices do fluctuate in the building materials market), the builder does not have the right to come to you and ask for a higher price.  Change orders, at least on some level, allow them the opportunity to recapture some lost profit.

Try to keep change orders to a minimum as they benefit the builder far more than they benefit you.

Consider Buying a Spec

The ‘spec’ home (SPECulative home) is a home a builder begins in the hopes a buyer will emerge at some point prior to completion.

[ ‘SPEC’ Homes For Sale ]

Generally speaking, a ‘spec’ will have more options/upgrades included and with a builder more motivated to make a deal.  As the home approaches completion, a builder’s motivation will increase.  Typically, construction lenders will only allow builders to have a limited number of unsold properties standing at any given time and thus an unsold spec both costs a builder interest carry cost AND prevents them from profiting on another home.  One should also note a builder will usually ‘spec’ their better floor plans, meaning the market feels favorably about the design.

While the ‘spec’ may not exactly what you want, it is often the best deal at any given time in the marketplace.

It’s Just Business

Remember, builders not only negotiate with you, the buyer, but with sub-contractors, suppliers and developers.  Consequently, their methods may be a bit gruff so don’t be put off by blunt or standoffish behaviors during negotiations.  To any good builder, a contract is simply another business decision and they treat it as such.  (As a side note, builders are generally pretty straightforward folks and they don’t like tricks…if they feel as if you are not negotiating in good faith, they will be less likely to meet your number.)

For the average buyer, there is far more emotion attached to a home purchase and many times the feelings at the end of the contract negotiation are more contentious than they should be.  Odds are, the builder does not feel the same angst as you.

Summary

The decision to build a home should not be taken lightly and requires far more thought and preparation than purchasing an existing home.  Entering into negotiations with a builder is also far more complex than buying a resale and in most cases, the builder enters into the engagement with superior experience and knowledge.  But remember, ‘negotiating’ with a builder is not what makes the decision to build a good one or a poor one.  Making a good decision comes from understanding what you are trying to accomplish, setting limits and knowing where you stand.

 

We go into far greater detail about many different aspects of home building in the series of posts you can find here...

 

 

 

 

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